Yes Equality Campaign

It was a huge plus to have Tim and Simon on our team when the national vote was called. Tim, as our Campaign Director, and Simon, as our advertising creative, proved a very effective combination and they were critical in our historic success in the final campaign.
— Tom Snow, Co Chair, Australians for Equality

When Malcolm Turnbull announced a national postal survey on same
sex marriage, the Equality Campaign turned to Tim to lead the YES
campaign for the biggest national plebiscite in two decades.

The campaign commissioned Simon to develop the central advertising
that would frame the campaign.

The result was a resounding victory. The campaign aimed to secure a 60% YES vote based on a 60% turnout. The result was a historic 61.6% YES and a massive turnout of 78.5%.