What makes us different

Collins & Partners provides all the strategic and creative skills you’d expect to find in a traditional ad agency. And given the commercial experience of founding partner Simon Collins, it’s not surprising that we have some traditional ad agency clients.

However, many of our clients also campaign and compete in the arenas of government relations, issues management and advocacy. Areas fraught with the kind of complexities and sensitivities outside the remit and skill sets of most ad agencies.

At Collins & Partners, we enhance the campaigns of those clients with the strategic skills and creativity normally considered the domain of brand advertising.

Conversely, we also inform the campaigns of traditional brand advertisers with the kind of values associated with not-for-profit bodies.

At a time when commercial marketers increasingly need an ethical alignment with their customers, we believe our skill sets are both especially relevant and, we believe, unique in Australia.